Mercy Health announces that its TV ad in its 2015 regional campaign, “It’s Not Either/Or,” won a Silver Addy Award on February 25 in Toledo, Ohio.
Launched in August 2015, Mercy Health’s “It’s Not Either/Or” campaign has been widely seen throughout West Michigan and the lakeshore in the form of print, broadcast, digital and outdoor media.
Tara Geror, regional director of service line marketing, engaged Hart Inc. advertising agency, of Maumee, Ohio, to develop the campaign along with her team. “It’s exciting and rewarding to receive a Silver Addy for outstanding creative work. It’s even more rewarding to engage our communities through this campaign and to showcase what Mercy Health is all about,” said Geror.
“It’s a great honor for both of our teams as we are very proud of the work we do together,” said Mike Hart, president and CEO of Hart advertising. Hart and his team accepted the award in Toledo, Ohio, on behalf of his agency and Mercy Health’s regional marketing team.
The American Advertising Awards (ADDYs), is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AdClub competitions. Its mission is to recognize the best ad campaigns in their markets.